Senior/Group Brand Manager (Consumer Goods)

☑ Основы вакансии:

Опыт работы: более 6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Российская Федерация, Москва.

☑ Актуальность объявления:

Это объявление № 3993590 добавлено в базу данных: Воскресенье, 14 апреля 2024 года.

Дата его обновления на этом интернет-ресурсе: Пятница, 26 апреля 2024 года.

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☑ Подробности о вакантном месте:

The Role

• Management of a team of 4 people (2 Brand Managers and 2 Brand Ambassadors)
• Lead brands development:
  • Adapt Global strategies
  • Develop local strategy for the brands including product proposition, price, communication (by means of PR, digital, events, mentoring, on-trade, off-trade and other touchpoints)
  • Develop local activation platforms
  • Develop yearly brand plans
  • Take strong leadership in brand plans activities execution
  • Constantly track brand performance and improve ways of working
• Trade Marketing activations in on & off trade channels:
  • Work together with Trade Marketing on promo and activities strategy, plans and schedules
  • Develop and implement promotions in close collaboration with TM
  • Ensure maximum quality and proper timing of the promotion campaigns
  • Provide new promotion ideas that comply with the strategy and help the brand to stand out in competition
• Product & packaging development / adaptation:
  • Adaptation of labels, VAPs development together with brand owner& the agency
• Track business environment, competitor activities, brand equity:
  • Closely monitor and analyze sales volumes, market share trends, brand equity and competitive activity and propose actions accordingly
  • Work on monthly reports & scorecards

• Manage team of BM and BA and external relationships
  • Strong management of brands through and together with the team
  • Team engagement, coaching and clear goals setting
  • Team members individual development
  • Promoting conviviality team spirit inside and outside (with external partners)
  • Communication with Brand Owners to align on brand strategy and activations

The Candidate

• Higher Education in Marketing / Economics or other related sphere
• 3+ years experience as Brand Manager with people management responsibilities
• Capacity to deal with different brand cultures and to develop customized strategies for each of them, aligned with a brands group strategy
• Energy, Drive and Enthusiasm…with the capacity to vehiculate them to team
• Leadership and communication skills
• English

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