Product Marketing Manager

☑ Основы вакансии:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Украина, Харьков.

☑ Актуальность объявления:

Это объявление № 16517979 добавлено в базу данных: Четверг, 18 апреля 2024 года.

Дата его обновления на этом интернет-ресурсе: Четверг, 2 мая 2024 года.

☑ Репутация компании "Gameloft":

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☑ Подробности о вакантном месте:

As part of the Game team, working in close collaboration with the global Product Marketing team and an extended network of experts (ASO, UA, Consumer & Market Insights, Social Media, Press Relations, Influence, etc.), you will oversee the marketing of a free-to-play game throughout its entire life cycle, from strategy to execution. This role is located in our production studio in Gameloft but you will also work and coordinate with team members located in various territories worldwide.

Qualifications:

• 3+ years in consumer marketing, ideally in online entertainment or social products;
• Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole;
• Strong analytical skills with a meticulous mind;
• A creative spirit capable of creating innovative marketing programs that are result-oriented;
• Strong leadership skills;
• Ability to work with a wide range of profiles (business, game design, analysts, etc.);
• Advanced English level is a must.

Responsibilities:

• Conduct market research, benchmarking, and consumer studies to identify the game target audience and define its positioning, marketing pillars, and USP;
• Create the game brand identity (title, packaging, tone of voice, marketing storytelling…);
• Build launch & yearly marketing plans relying on solid user insights and strategically aligned with the product roadmap, with the objective of generating brand awareness and ultimately growing the player base;
• Develop marketing programs focusing on innovative activations, viral content, and meaningful partnerships, and orchestrate their implementation by coordinating the other teams (Production, Live Ops, UA, Social & Digital, Influence, PR…);
• Oversee the Social Media & Community strategy, including through the direct management of the Game Community Manager;
• Optimize the game visibility and performances on the app stores, working hand in hand with the ASO Expert;
• Manage promotional assets creation for your game (trailers, web assets, screenshots, store descriptions…);
• Collaborate with the user acquisition team to optimize the advertising campaigns targeting and assets;
• Manage game & promotional assets approval with copyright owners (e.g. Universal, Disney, LEGO, etc.) – if applicable;
• Analyze the performances of your marketing campaigns and report to the production team, HQ & copyright owner;
• Participate in game development by making recommendations to improve user experience, engagement, retention, shareability, and to better integrate in-game promotional events and marketing mechanisms.

To apply, you should send us the following documents:

1. CV in English
2. Cover Letter in English with the subject "Why do I want to join Gameloft at the position of a Product Manager?"

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Информационные технологии, системная интеграция, интернет; .

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