Brand Manager (Korkunov)

☑ Основы вакансии:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 978896 добавлено в базу данных: Четверг, 4 апреля 2024 года.

Дата его обновления на этом интернет-ресурсе: Суббота, 27 апреля 2024 года.

☑ Репутация компании "ООО Одинцовская кондитерская фабрика":

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☑ Подробности о вакантном месте:

Key Responsibilities:

• Identify gaps and opportunities in related parts of business to fuel brand innovation pipeline. Develop, plan and execute innovation launches in-line with identified opportunities and aligned plans
• In scope of Yearly planning procedure lead development of activation growth plan for assigned business, supported by brand communication, in-store activation plan, pricing and promotional programs and expenditures budgets. Take full responsibility for further execution of such plan with help of cross-functional teams and agency partners
• Initiate, lead and manage on-going product / marketing activities under the assigned business and in exploring new areas
• Identify insights and knowledge gaps to further initiate Marketing Research projects in order to un-tap, understand and monitor consumer needs and wants in the segment
• Control related P&L in the areas of product, packaging, price, advertising and other communications and recommend actions for improvement
• Manage all aspects of communication for assigned business
• In co-pilot with Sales and Customer marketing provide recommendations on merchandising, in-store visibility and display objectives. Further control of excellence of in-field execution
• Contribute to identifying and programming long term vision for overall brand development.

Requirements:

• University degree
• Postgraduate education is a plus
• Fluent written and spoken English
• Mature PC user (MS Office: Word, Excel, PowerPoint and etc.)
• 3-4 years experience in FMCG multinational production company with a strong marketing and sales oriented exposure, having been trained and gained practical experience in all the elements of the marketing mix

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