Country Portfolio Manager

☑ Основы вакансии:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: РФ, Москва.

☑ Актуальность объявления:

Это объявление № 4150180 добавлено в базу данных: Среда, 27 марта 2024 года.

Дата его обновления на этом интернет-ресурсе: Пятница, 26 апреля 2024 года.

☑ Репутация компании "Pfizer":

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☑ Подробности о вакантном месте:

JOB PURPOSE:

Rare Disease Russia has a promising growth portfolio, including inline brands like Vyndaqel, Somavert and Elelyso, as well as mature products and a late stage pipeline to treat patients with different rare diseases (RD).
The Country Portfolio Manager's main purpose is to plan, develop and implement strategic and cross-functionally aligned brand plans and programs for the Russian market to ensure Pfizer Rare Disease meets its strategic business goals and financial objectives.
The Country Portfolio Manager should have a deep knowledge of the product market, product competitive advantages, and main customer’s needs in order to evaluate all exited opportunities for brand/product growth.
The cross-functional team comprises the relevant medical advisors, field force managers, health & value colleagues, etc. Its purpose is to provide a cross-functional platform to design tailored TA/ brand and customer-specific programs and to coordinate on implementation.

RESPONSIBILITIES:

Strategic planning

• Develop and deliver strategy for product, if local, aligned with Regional team, country and customer strategies

Operational planning

• Develop and deliver appropriate brand plan based, if applicable, on Regional brand operating plan and aligned to relevant customer and country operating plans, working with cross-functional team
• Define brand programs with objectives, resources, KPIs and expected returns
• Support development of customer plans, identifying brand issues and objectives for each customer and defining programs to address these
• Work with field force and business unit head to ensure appropriate and prioritized set of programs
• Deliver aspects of pricing and reimbursement plan for brand

Implementation

• Lead successful implementation of cross-functionally aligned brand plan
• Lead, organize and deliver local programs and materials
• Effectively implement brand plans and materials developed by Regional marketing team, providing input and feedback to Regional marketing team
• Ensure local approval of all materials, programs and projects
• Coordinate with cross-functional team and FF, including gaining their input on brand plans and programs, providing appropriate responses to their feedback on brand materials and leveraging their market insights
• Every program, project, action is planned and executed via ethical code and standards, SOPs and local guidelines.
• Brand knowledge training roll out: responsible for product trainings for field force; responsible for product coaching for field force

Market/customer insights

• Participate in development of customer understanding, analysis and insight generation
• Develop deep knowledge of market dynamics, needs and opportunities for the brand
• Enable brand knowledge sharing
• Network and build relationships with selected customers.

Monitoring and control

• Is responsible for management and measurement of overall investment and consequent returns, according to determined KPIs for own product and assigned portfolio, therapeutic area
• Support delivery of P&Ls for assigned portfolio in country
• Support achievement of KPIs through regular monitoring and assessments
• Respond to emerging challenges with appropriate measures in collaboration with Regional brand teams

Collaboration

• Lead the work of cross-functional team for assigned portfolio
• Drive portfolio-thinking and provide portfolio/brand expertise within country across stakeholders groups
• Contribute to the work of cross-functional teams and collaborate across business to facilitate a cohesive approach to the marketing of products
• Participate in cross-functional team with responsibility for generation of brand insights, prioritization and balancing of brand programs and brand-related customer programs and contribution to Customer focus thinking
• In partnership with sufficient functions, share knowledge of local dynamics and insights on the brand with Regional Brand Management to enable development of core programs/material
• Collaborate with customer teams to design brand-related customer interactions (e.g., KOL advisory board)
• Flag issues promptly
• Demonstrate appropriate knowledge and understanding of internal departments, key contacts, organizational structure and culture
• Integrate portfolio and customer perspectives
• Partner with Regional brand team to ensure visibility and connection with local market

QUALIFICATION AND EXPERIENCE:

• University degree in Science, Health Sciences or Business;
• At least five years of pharmaceutical experience in the healthcare, pharmaceutical or related field, as appropriate to customer segment
• Extensive brand management experience (or similar one) gained in product team environment
• Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment)
• Understanding of: IQVIA, Headway, etc.
• Excellent communication skills
• Proficiency in Russian and English

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Медицина, фармацевтика, аптеки; .

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