Group Brand Manager

☑ Основы вакансии:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Место работы (точный адрес): РФ, Москва, Красносельская, Верхняя Красносельская улица, 3с2.

☑ Актуальность объявления:

Это объявление № 3950179 добавлено в базу данных: Среда, 27 марта 2024 года.

Дата его обновления на этом интернет-ресурсе: Пятница, 26 апреля 2024 года.

☑ Репутация компании "ITE":

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☑ Подробности о вакантном месте:

Responsibilities

Brand marketing strategy and media campaign management

• Devising exhibitors and visitors decision journeys to drive engagement with our brands using the most effective & appropriate media channels.
• Developing and managing brands positioning and communication campaigns based on the agreed product strategies and Market Intelligence data.
• Driving global marketing blueprints implementation and best practice of ITE’s marketing
• Manage relationships with key sponsors and media partners
• Engage professional marketing agencies, PR, in-house design division and Digital marketing team in developing effective brand mix to deliver marketing messages to the core audiences in on-line and off-line.
• Manage the delivery of these campaigns through campaign strategic planning & support functions briefing, and ensuring appropriate campaign KPI’s and budget tracking.
• Monitoring and reporting all campaign results to the appropriate stakeholders, and working with these stakeholders to develop an optimise these campaigns based on the best performing strategies.
• Defining core brand campaign KPI benchmarks and ensuring performance against those metrics is regularly and consistently communicated to the business.
• Implementing measures and processes to continually seek improvement of those campaign KPI’s – across brand teams.
• Managing SMM content & landing pages on all event digital platforms (web, mobile, social), ensuring brand consistency in key messaging and brand LTF.
• Manage all video/photo/branding assets of the shows to ensure high quality and consistence with the brand strategies.

Experience & Knowledge

• University degree in Marketing (International degree is a big plus)
• Ideally, a mix of B2B and B2C brand marketing experience.
• Experience of planning, developing and managing multi-channel brand marketing campaigns – at a country level.
• Good knowledge of on-line, smm and e-email channels for business communications
• Strong marketing budget management skills
• Expertise in event management
• Strong understanding and interest in current CRM, online marketing concepts, strategies and best practices
• Big team management experience – preferably within an international matrix structure
• Strong experience in branding and in-house design team management

Skills

• Excellent communication skills
• Critical thinking and analytical abilities
• Team management and leadership experience
• Creative problem solving skills
• Attention to detail and strong organisational skills
• Ability to meet deadlines and work under pressure
• Strong commercial sense
• Fluent English is a must (!)

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: СМИ, маркетинг, реклама, BTL, PR, дизайн, продюсирование; .

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