Head Digital Marketing Specialist

☑ Основы вакансии:

Опыт работы: 3–6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Украина, Киев.

☑ Актуальность объявления:

Это объявление № 1939892 добавлено в базу данных: Воскресенье, 14 апреля 2024 года.

Дата его обновления на этом интернет-ресурсе: Воскресенье, 5 мая 2024 года.

☑ Репутация компании "ООО Henley and Partners":

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☑ Подробности о вакантном месте:

Responsibilities:

• Develop effective paid search strategies
• Launch, manage, run and optimize various PPC campaigns
• Perform ongoing keyword discovery, expansion and optimization
• Advise on content creation, optimization and adaptions
• Perform ongoing keyword discovery, expansion and optimization
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Monitor campaign results, analyze key metrics, optimize click-through and conversion rates and create and review daily, weekly, monthly reports for clients - produce reports for management (e.g. dashboards)
• Find ways to reduce risk of click fraud
• Keep abreast of PPC marketing trends
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Conduct details competitor research and analyze competitor advertising links
• Recommend changes to website architecture, content, linking and other factors to improve PPC campaign performance
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Requirements

• Minimum of 5 years work experience in the required specialty
• Proven experience as a PPC Manager or Digital Marketing Specialist managing campaigns across Google, Yahoo and Bing
• Working knowledge of HTML, CSS, and JavaScript
• Experience in data analysis and reporting
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Knowledge of digital marketing concepts
• Working knowledge of analytics tools (Google Analytics, etc)
• Excellent communication skills

Key traits

• Highly organised
• Team player
• Excellent English communication skills
• Ability to work independently
• Fast and efficient
• attention to detail
• Open to feedback
• Flexible and adaptable
• Agile worker
• Good understanding of the corporate world

Critical application requirements - (only applications with these items will be considered)

• Cover letter supporting your application

• Comprehensive cv including reasons for leaving each job
• Gross monthly salary expectation

The role will be based in the Ukraine reporting into South Africa.

☑ О компании:

Сфера деятельности компании: Услуги для бизнеса; .

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