Вакансия № 4143686 на Электронной Службе Занятости Населения от компании Brunel Russia на должность Industrial Marketing Manager в населенном пункте Москва

☑ Основы вакансии:

Опыт работы: более 6 лет.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Россия, Москва.

☑ Актуальность объявления:

Это объявление № 4143686 добавлено в базу данных: Воскресенье, 21 апреля 2024 года.

Дата его обновления на этом интернет-ресурсе: Четверг, 25 апреля 2024 года.

☑ Репутация компании "Brunel Russia":

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☑ Подробности о вакантном месте:

Responsibilities:

• Generating Market Insights: Develop market analysis and market intelligence (monitor competitive activity, market changes and trends), initiate and lead market research if necessary. Accompany Account Managers / Sales Team Leads on customer visits to capture insights and understand deeper of TA. Collate insights via existing global and local surveys/researches to define hypotheses for further work-out and make recommendation of adjustment local Strategy if required.
• Set Local Sectors Strategy: Adapt Global Strategy to local market, based on local insights. Communicate Strategy to local stakeholders, align strategy within x-functional team. Prioritize Activities accordingly. Work with B2B Team Lead to develop, maintain and implement the marketing strategy and build annual marketing plan.
• Marketing Activation: Collaboration with Sector Marketing Specialists, Digital, Sales & Technical teams to ensure successful activation of Sectors/Channels across customer journey, per local strategy. Develop and run various BTL activities in accordance with operational marketing plan and in line with the Strategy. Ensure all marketing campaigns are integrated into the sales pipeline process and evaluated in terms of return on investment (ROI).
• Marketing Communications: Manage all marketing agency and internal partners required for activating offers. Manage update of all relevant global marketing collateral, develop local version if required. Drive local deployment of globally available tools, materials and BTL-campaigns with proper localization. Develop and generate sectors’ content to ensure resonating communication in relevant Media mix. Work closely with the Brand & Communications Specialist to implement communication strategy and messages to respective sectors.
• Pricing Management: Supports Cluster Pricing Manager in the initial establishment of competitor price collection processes and especially translating the competitor positioning prescribed in the brand maps into the collection process. Together with Pricing team develop recommendation for price positioning for Sector related products and Services.
• CVP & Product Portfolio Development: Based on deep market and customers’ requirements understanding and in line with global trends and strategy be responsible for sector CVP and product portfolio development. Participate actively in local product portfolio review, provide data for BCI calculation, contribute to sector portfolio development.
• Effectiveness Evaluation: Continuously monitor business performance and jointly work with Sales Team to develop corrective action plans to stay on plan. Complete agreed local Initiative Reviews and challenge the implementation team to ensure that the learnings about what has worked/not worked and what should be repeated/ not repeated are captured clearly and take into consideration for future planning. Monitor the SP&A budget expenditure and reflect it in budget planning tool.
• Distributors Value Proposition: Cooperate closely with distributors to coordinate and consult DMMs on D-Marketing plans development and manage MDF reporting in agreed format. Improve Distributor Loyalty and quality of DVP implementation as measured through annual Distributor Loyalty Tracker (where implemented). Collaborate with Sales & marketing & Technical teams to ensure effective planning form Distributors

Requirements:

• Degree in marketing preferred
• + 3 years’ experience in B2B Marketing/Technical with understanding of the appropriate marketing tools and principles
• Strong business analytical and problem-solving skills, commercial mindset
• Strong project management skills required
• Fluent English and Russian
• Strong interpersonal and excellent organizational skills

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Услуги для бизнеса; .

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