Вакансия № 2786270 на Электронной Службе Занятости Населения от компании JACOBS DOUWE EGBERTS на должность Brand Manager в населенном пункте Киев

☑ Основы вакансии:

Опыт работы: 1–3 года.

Тип занятости: полная занятость.

График работы: полный день.

Зарплата: по результату собеседования.

Примерное место работы: Украина, Киев.

☑ Актуальность объявления:

Это объявление № 2786270 добавлено в базу данных: Вторник, 16 апреля 2024 года.

Дата его обновления на этом интернет-ресурсе: Пятница, 19 апреля 2024 года.

☑ Репутация компании "JACOBS DOUWE EGBERTS":

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☑ Подробности о вакантном месте:

Johann Jacobs and Egbert Douwe didn’t know where the journey would lead, they just believed that everyone deserved the coffee they love. Now JACOBS DOUWE EGBERTS is leading the way, shaping the future of coffee. As a pure-play coffee company, we are proud to be part of millions of people’s lives. Enjoyed in over 80 countries, our 12,000 passionate coffee champions are delivering our vision: a coffee for every cup.

True coffee democracy begins here with all of us. Coffee is at the heart of life. It is with us at the big moments and the small. It’s an expression and enjoyment of personal taste and everyone should be free to enjoy their coffee their way. So why don’t you join us? And be a part of something amazing…

Brand Manager Jacobs Instant is responsible for Jacobs Pure instant business performance.

This position assumes responsibility for defined area of marketing under the supervision of Senior Brand Manager.

LOCATION:

Kyiv, Ukraine

MAIN RESPONSIBILITIES:

• Participate in developing brand business strategies and plans within marketing operational cycle: Brand Review, Brand part for strategy, activation plans
• Analyze and control Jacobs Instant P&Ls in order to reach Revenue and Profit objectives
• Identify and capture opportunities to grow the brand profitably
• Pricing strategy development, recommendations on pricing steps
• Manage Jacobs Instant Portfolio/New products development and launches, evaluate launch results in a timely and effective manner and refine the action plan if needed
• Follow and evaluate brand plan execution, analyze the results and suggest corrective actions into execution plan (if needed). Cooperate with Sales Strategy team to coordinate efficient implementation of the agreed activities on channel and in-store level
• Full control on Marketing A&P budget with daily follow-up and reconciliation
• Manage and lead communication/activation/promotion agencies and collaborate with other departments to drive maximum project efficiency and penetration growth (Sales/Trade Marketing, Logistics, Finance, Legal, Purchasing, PCM). Work closely with communication partner to ensure appropriate communication materials development (TV, OOH, online, print, POP). Develop communication briefs based on Jacobs brand compass and communication strategy
• Work closely with media partner to ensure efficient media placement
• Monitor brand performance and take corrective action if necessary within monthly operational circle and day-to-day work
• Actively participate in market sensing, including industry and technology development, competition, consumer trends, macroeconomics, trade universe changes, media and promotional activities
• Analytics: brand health tracking (business performance review) based on data provided by AC Nielsen, BHT, EYC, HHP. Conduct ad-hoc analysis, execute brand and category related business reporting process: share analysis/reporting, sell-outs analysis, promo activity evaluation etc.
• Analyze, co-ordinate and initiate need for research needed for products / projects / programs implementation and launches

REQUIREMENTS:

• Enthusiastic about coffee
• Bachelor/Master degree in marketing/business/economics
• 3 + years of experience in Marketing department is a must
• Strong analytical and communication skills
• NPD, Advertising & Media, Consumer & Trade Promotion expertise
• Understanding of Marketing Research principles
• Creativity, proactivity, capability to find non-standard solutions and think out of the box
• Team player and ability to work in multifunctional team
• Project management skills
• Fluent English
• PC literate (MS Excel and PowerPoint)

☑ О компании:

Логотип (эмблема, торговая марка, бренд) компании:

Сфера деятельности компании: Продукты питания; .

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